Mumbai: India’s No 2 smartphone logo Vivo on Saturday introduced a sophisticated and leading edge experiential flagship retailer in Thane, Maharashtra, pronouncing that it will open 20 extra such retail outlets within the nation to provide a definite buyer enjoy in an offline retail house.
About 1800 squareft in house and the primary within the town, the flagship retailer is envisaged to give a boost to the purchasing enjoy of the purchasers by way of offering a brand new and interactive atmosphere.
“The offline channel has been an crucial a part of our go-to-market technique and we might proceed to take a position on this channel. We intend to release greater than 250 unique retail outlets in 2020, taking the overall quantity to 600,” stated Nipun Marya, Director-Logo Technique, Vivo India.
Vivo these days has one such experiential retail retailer in Bengaluru.
“Conserving buyer centricity on the core, we at Vivo attempt to provide our consumers distinctive retail stories,” he added.
The enjoy centre can have an interactive touch-enabled LED display screen, the place consumers view and examine options, devoted gaming, digital fact (VR) and buyer interplay zones.
All of the vary of Vivo equipment and sensible units can be displayed to enrich the telephone purchasing enjoy.
Consumers too can experience 10 % confident cashback on all financial institution bank cards, debit playing cards and EMI on all telephones above Rs 10,000 until February 29.
Vivo clocked an total 24.7 % marketplace percentage (volume-wise) in December 2019, making it the no.1 offline logo within the nation.
Within the mid-premium ($300-500) phase, Vivo persevered to guide the marketplace with a 28 % percentage in 2019, in step with the IDC.