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Microsoft launches new program to lend a hand B2B startups in India

Mumbai: Microsoft on Monday (February 24) introduced a brand new program to convey 100 firms to devote $100,000 (Rs 71,83,455) each and every for enterprise-ready answers from 100 business-to-business (B2B) startups within the Device-as-a-Provider (SaaS) house in India over the process 18 months.

Known as the “100X100X100” program, the initiative has already witnessed participation of greater than 50 startups. India has one of the crucial greatest B2B SaaS startup ecosystems on the earth, and it`s increasing exponentially.

“This initiative will lend a hand construct scale and create wonderful alternatives for startups. Companies can now fast-track their virtual trips via simple adoption of enterprise-grade answers. We`re excited to look the results of those partnerships,” Anant Maheshwari, President, Microsoft India, informed newshounds.

This system was once introduced as Microsoft CEO Satya Nadella started his three-day India discuss with from Monday.

Introduced below the `Microsoft for Startups` initiative, the 100X100X100 program will lend a hand enterprises rapid music their virtual transformation via sooner adoption of SaaS answers. It is going to make to be had quite a lot of curated, waiting to release, enterprise-grade answers from startups with a confirmed music file.

It might additionally purpose to create a successful home marketplace for the fast-growing Indian B2B SaaS startup section through expanding their earnings and buyer base.

This system will probably be carried out with the strengthen of ecosystem companions and trade associations together with the Delhi and Mumbai Chapters of The Indus Marketers (TiE), Microsoft mentioned.

Microsoft for Startups lets in early-stage B2B startups to leverage Microsoft Azure market, venture gross sales workforce and abruptly increasing spouse ecosystem.

The brand new program is open to Microsoft co-sell enabled startups related to the corporate.

Those startups will even have get entry to to common speed-contracting classes with potential shoppers at Microsoft trade and buyer occasions.

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