The attention span of netizens has constantly been shrinking, forcing social media platforms to evolve accordingly. In this race, Instagram has emerged as a winner one too many times due to its attractive visual interface and smooth user experience. As of 2021, Instagram has over 1 billion monthly users, out of which more than 150 million users tap on advertisements every month.
Basically, if you are looking for the right place to post about your product or service for maximum traffic, Instagram marketing is your best bet.
Types of businesses that should leverage Instagram for marketing
If you are not already convinced, here are a few types of businesses that are sure to benefit from being active on Instagram:
- eCommerce companies
- Hotels and Restaurants
- Small businesses (shops, bakeries, specialty stores)
- Content aggregators/creative establishments
- Major brands that want to engage with customers
As you can see there are very few businesses that Instagram can not help. And even if you do not want to push sales through Instagram, it is a great platform to be present in, and engage with your customers.
Tips to swear by when writing an Instagram caption for a branded post
Instagram captions can be a great way to communicate with users who come across your post. It contains all the information to support the image/video uploaded by you and can be leveraged to pitch your product/service or even to prompt an action from the user.
Here are some tips that you can use to make your Instagram captions work for you:
Keep important information first
If your post is already prepared and you are looking for the right caption to amplify its quality, the key is to keep the most important information on the top.
Most users who come across your post will not read the entire caption, so make sure the first few lines of your content are unique and engaging. It has to contain the most vital information that you want to provide to your customer through the post and should make them want to read the rest of your caption.
Try to keep the caption crisp
Once your caption is ready, scan it thoroughly from a user’s perspective, and if you feel that it is too lengthy – it probably is. Instagram has a limit of 2200 characters for the caption, but that does not mean you have to use it. The most memorable captions are those that can strongly communicate an idea in a few words, and leave a lasting impression.
Ask questions and encourage the audience to tag other people
The ultimate goal of social media is to engage with your customers and one of the best ways to do this is to ask questions that people would want to answer. For example, if you are posting an image for Christmas, ask the users about their Christmas plans or gifts.
Asking simple questions that users would feel like answering is one of the best ways to let them know that you care about them. You can take this up a notch by asking your followers to tag people that they know would enjoy the post.
Use emojis to show personality (be human)
Ever since the invention of emojis, it has been impossible for the world to go back to communicating without them.
You can not scroll through a single post in Instagram without a barrage of emojis in the comments. When used by a brand, this form of expression will be seen as more humane. Users tend to associate more with brands that communicate as they do.
As a responsible brand, it is also important to make sure that your content is within ADA compliance or in other words, accessible to people with disabilities. For instance, your content should be accessible by a blind user too, through a screen reader. So you should avoid using too many emojis.
Structure longer captions properly
Many successful brands and influencers use longer captions on their posts, especially if they are presenting a narrative. Longer captions should be limited only to posts that require more context or information. Avoid writing detailed and wordy paragraphs within the caption so that the user is not dissuaded from reading the entire piece.
The content should be divided into a format with sections if possible. Moreover, it should be very creative and should start with a hook that pushes the reader to keep reading the rest of the caption. Long posts can even help customers gain an affinity towards the brand if they are supported with multiple images or a video in the post.
Include relevant hashtags
Hashtags have been used and misused for a long time and even now, most brands do not know the right way to include them within captions. Hashtags are a great way to link your content to popular trends, or even in creating a new trend on your own. Hashtags can also sort all the posts containing a specific hashtag into a collection so that users can access related posts easily. Instagram allows a maximum of 30 hashtags within the caption, however, you should retain only the ones that seem most relevant.
Rather than blindly tagging several hashtags just because they seem related, select around 10 hashtags that would let you feature in the collections that your target audience is likely to be interested in. Even better, create unique hashtags for specific products, and campaigns so that your content is easy to find.
Mention other accounts to increase reach
If you use Instagram, chances are that you already know how shoutouts work. Many companies collaborate with other brands to promote their products, especially if the other brand sells products that are complementary to the company’s product. Moreover, by doing this you can also improve your credibility and reach, and make your product visible to a wider audience.
This is one of the easiest ways to promote your brand or products on Instagram, which can help you get followers organically without any additional costs.
End with a call-to-action
The purpose of increasing customer engagement through social media is to eventually redirect them into the sales funnel. For this, you would need to integrate a call-to-action statement seamlessly within the caption. A staggering 50% of users have visited a website to make a purchase after clicking on the advertisement from Instagram. For instance, if you are promoting a specific product from your brand’s website, talk about it in the caption and provide a link that can take users to your website.
Caption your Posts to Impress
The impressions you make on users on Instagram can directly translate into revenues for your company. Instagram marketing is very simple as long as you are creative with your approach towards content. The captions give context to your posts, so make them even more effective, combined with the keywords and hashtags that you want people to associate with your brand.