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Group ‘Thappad’ promotes marketing campaign towards on-screen gender-based violence


New Delhi: Taapsee Pannu-starrer “Thappad” has promoted a marketing campaign towards on-screen gender-based violence.

In a brief movie, Taapsee is noticed not easy disclaimers for scenes involving gender-based violence similar to the way in which a disclaimer is displayed for on-screen smoking and animal cruelty. The promotion is a spice up for Step forward, a girls’s rights organisation’s efforts to deliver a few exchange in the way in which movies means gender-based violence with out disclaimers.

“I am glad that our petition on warnings and disclaimers for on-screen gender-based violence has won an overwhelmingly certain reaction. We strongly consider that our efforts at bringing about lasting behavioural exchange via manner of pop culture and community-based movements will play a a very powerful position in finishing gender-based violence. I’m glad ‘Thappad’ has taken the lead. We are hoping many extra movies to apply this custom,” Sohini Bhattacharya, President & CEO, Step forward, mentioned.

The ladies’s rights organisation accumulated greater than 1.25 lakh signatures as a part of its on-going marketing campaign for warnings and disclaimers towards on-screen gender-based violence in Indian movies.

“But even so introspecting at the nature of on-screen violence towards girls and women, and preserving in thoughts the preferred succeed in of cinema and tv, the identity of such acts of violence additionally allows cinema-goers and tv audience to make the relationship with actual existence and to take cognizance if this is going on to them or any person they know,” Bhattacharya added.





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