BRUSSELS: U.S. on-line retail large Amazon has made it simpler for customers to cancel their subscriptions to its quick delivery membership Prime with simply two clicks, following complaints from client teams, the European Fee stated on Friday.
European Client Organisation (BEUC), the Norwegian Client Council and the Transatlantic Client Dialogue took their grievances to the EU government in April final 12 months.
They stated customers needed to undergo quite a few hurdles resembling difficult navigation menus, skewed wording and complicated decisions, to unsubscribe from Amazon Prime.
The corporate will now enable customers to unsubscribe from Amazon Prime with two clicks by way of a distinguished and clear ‘cancel button’, the Fee stated.
The modifications will apply to all EU web sites and for desktop gadgets, mobiles and tablets with rapid impact.
“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders stated in an announcement.