Posts tagged "search retargeting"

Retargeting: It’s Not Just for Ecommerce

Retargeting has become the go-to strategy for many a digital marketer, but for those who aren't using it, it's often assumed that retargeting is exclusively an ecommerce tool. Though retargeting can be a highly effective way to win back shopping cart abandoners, this is far from the only instance where retargeting can work its wonders. It is likely true Click Here to Read More →

Search retargeting and Site retargeting: Do you understand the difference?

We're spending the week going over some online advertising basics. The last RetargetingNews.com post took a broad look at the concepts behind retargeting/remarketing. With this post I'm going to talk about search retargeting, site retargeting, and the differences between the two. Newcomers to the industry need to understand them. And even if you're a seasoned veteran of the retargeting industry, Click Here to Read More →
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