Posts tagged "retargeting advertising"

Admazely: the easiest DIY platform yet

The DIY trend within retargeting is continuing to grow. While the incumbents within the industry such as Criteo and Adroll still rely on professional services, new vendors are placing a greater emphasis on the user’s ability to plan, launch and report on retargeting programs, without shelling out several thousand dollars in consulting fees. The most recent addition to the crop Click Here to Read More →

Retargeting: It’s Not Just for Ecommerce

Retargeting has become the go-to strategy for many a digital marketer, but for those who aren't using it, it's often assumed that retargeting is exclusively an ecommerce tool. Though retargeting can be a highly effective way to win back shopping cart abandoners, this is far from the only instance where retargeting can work its wonders. It is likely true Click Here to Read More →

The 3 Keys to Crushing Your Retargeting CPAs

As the saying goes, you’ve got to spend money to make money. That’s especially true when it comes to advertising. Good advertisers know how to set a reasonable campaign budget; while great advertisers know what a customer is truly worth to their company. The better a marketer understands the customer, the better he or she can write copy, craft Click Here to Read More →

Is Self-Service Retargeting Software Right for Me?

Is it really possible to run an effective online advertising campaign for $5 bucks a day? According to Bizo, a company that recently launched a suite of DIY retargeting software, running a high performing retargeting campaign is a cakewalk.

In fact, in Bizo’s recent press release, the software company states, “Any marketing organization to quickly tap the power of display ad Click Here to Read More →

What is Dynamic Advertising and Why Use It?

Let’s be honest, “dynamic” is one of the most overused buzzwords in the history of advertising. All advertising should be dynamic at some level, shouldn’t it? If not, you need to find a new agency. In this post, however, we’re only interested in “dynamic advertising” as it applies to retargeting (shocking, I know). If you’re thinking, “Hold on a minute, I Click Here to Read More →
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