86 days ago No Comments

Admazely: the easiest DIY platform yet

The DIY trend within retargeting is continuing to grow. While the incumbents within the industry such as Criteo and Adroll still rely on professional services, new vendors are placing a greater emphasis on the user’s ability to plan, launch and report on retargeting programs, without shelling out several thousand dollars in consulting fees. The most recent addition to the crop Click Here to Read More →

Business Development 22

149 days ago No Comments

A Facebook Exchange Primer

It's been nearly six months since the launch of the Facebook Exchange, Facebook's own real-time bidding platform that has made retargeting possible on Facebook. After the initial beta over the summer, the Exchange took the display world by storm with stories of exceptional performance and unprecedented success. Here's a quick look at some of the success stories we've seen thus Click Here to Read More →

Win back shopping cart abandoners (and build repeat business)

eCommerce 3

302 days ago No Comments

Win back shopping cart abandoners (and build repeat business)

There are two customer targets that all too often don't get the attention they deserve. One is the customer you almost had; the other is the customer you already had. Today I want to talk about strategies to bring shopping cart abandoners back for a sale. I also want to discuss ways to bring existing customers back for repeat business. Andrew Click Here to Read More →

Retargeting Advertising To Accelerate Your Buying Funnel

The Retargeting Process 17

324 days ago No Comments

Retargeting Advertising To Accelerate Your Buying Funnel

Every marketer wants users flowing through their buying funnel faster. It's easy to get prospects engaged with your brand (think Social Media), but it's much harder to move people down the different stages of the buying funnel. Having performed retargeting on countless product launches, I'm going to give you a time-tested and proven method for doing exactly this with retargeting.

The Click Here to Read More →

Mobile marketers race to offer true smartphone retargeting

Retargeting Research & Trends 31

333 days ago No Comments

Mobile marketers race to offer true smartphone retargeting

Mobile retargeting is an segment of the online advertising industry that is still in its infancy. And a lot of people seem to disagree about how it's going to work (and when and how well it's going to work). But everybody who is in the game seems to agree on one thing: Mobile is an advertising goldmine waiting to be exploited. Of Click Here to Read More →

Real-time bidding exchanges and the rise of the DSPs

Online Marketing 30

338 days ago No Comments

Real-time bidding exchanges and the rise of the DSPs

With Facebook Exchange in the headlines during the last couple of weeks, allowing Facebook to target users based not only on their social metrics as well as their browsing history, the demand-side platforms (DSPs) that will serve up those ads are getting a lot of attention. DSPs are delivering what standard CPM-based display units could never do: They're targeting the Click Here to Read More →

Posts tagged "advertising"