The DIY trend within retargeting is continuing to grow. While the incumbents within the industry such as Criteo and Adroll still rely on professional services, new vendors are placing a greater emphasis on the user’s ability to plan, launch and report on retargeting programs, without shelling out several thousand dollars in consulting fees. The most recent addition to the crop Click Here to Read More →
It's been nearly six months since the launch of the Facebook Exchange, Facebook's own real-time bidding platform that has made retargeting possible on Facebook. After the initial beta over the summer, the Exchange took the display world by storm with stories of exceptional performance and unprecedented success.
Here's a quick look at some of the success stories we've seen thus Click Here to Read More →
Retargeting has become the go-to strategy for many a digital marketer, but for those who aren't using it, it's often assumed that retargeting is exclusively an ecommerce tool. Though retargeting can be a highly effective way to win back shopping cart abandoners, this is far from the only instance where retargeting can work its wonders.
It is likely true Click Here to Read More →
Display advertising firm Criteo announced last week that it raked in 30 million euros ($38.9 million) in series D (fourth-round) funding, putting it in a position to challenge Adroll as the world's largest retargeting company.
The funding was led by SoftBank Capital (whose portfolio includes Yahoo Japan and E*TRADE) to support building out its platform and international expansion. SAP Ventures Click Here to Read More →
Mobile retargeting is an segment of the online advertising industry that is still in its infancy. And a lot of people seem to disagree about how it's going to work (and when and how well it's going to work).
But everybody who is in the game seems to agree on one thing: Mobile is an advertising goldmine waiting to be exploited.
Of Click Here to Read More →