Retargeting Community

350 days ago No Comments

The 3 Keys to Crushing Your Retargeting CPAs

As the saying goes, you’ve got to spend money to make money. That’s especially true when it comes to advertising. Good advertisers know how to set a reasonable campaign budget; while great advertisers know what a customer is truly worth to their company. The better a marketer understands the customer, the better he or she can write copy, craft Click Here to Read More →

Is Self-Service Retargeting Software Right for Me?

Retargeting Community 17

351 days ago 1 Comment

Is Self-Service Retargeting Software Right for Me?

Is it really possible to run an effective online advertising campaign for $5 bucks a day? According to Bizo, a company that recently launched a suite of DIY retargeting software, running a high performing retargeting campaign is a cakewalk.

In fact, in Bizo’s recent press release, the software company states, “Any marketing organization to quickly tap the power of display ad Click Here to Read More →

What is Dynamic Advertising and Why Use It?

Business Development 22

351 days ago No Comments

What is Dynamic Advertising and Why Use It?

Let’s be honest, “dynamic” is one of the most overused buzzwords in the history of advertising. All advertising should be dynamic at some level, shouldn’t it? If not, you need to find a new agency. In this post, however, we’re only interested in “dynamic advertising” as it applies to retargeting (shocking, I know). If you’re thinking, “Hold on a minute, I Click Here to Read More →

Search retargeting and Site retargeting: Do you understand the difference?

Online Marketing 30

367 days ago No Comments

Search retargeting and Site retargeting: Do you understand the difference?

We're spending the week going over some online advertising basics. The last RetargetingNews.com post took a broad look at the concepts behind retargeting/remarketing. With this post I'm going to talk about search retargeting, site retargeting, and the differences between the two. Newcomers to the industry need to understand them. And even if you're a seasoned veteran of the retargeting industry, Click Here to Read More →

What is Retargeting? The answer, in a nutshell.

Digital Traffic 5

368 days ago 1 Comment

What is Retargeting? The answer, in a nutshell.

We spend a lot of time here at RetargetingNews.com going over industry trends and company news. But it looks like a lot of folks are coming to us with questions about the basic concepts behind search retargeting. We've talked about the basics of retargeting in the online advertising world before, but let's take another look at it, for Click Here to Read More →

Retargeting services and billing: Keep the client with trust

Business Development 22

374 days ago No Comments

Retargeting services and billing: Keep the client with trust

How are you billing your clients? You can send them CPA (cost per analysis) reports out the wazoo, but you have to show them an increase in overall Web site conversions or they just aren't going to be convinced they're getting their money's worth.

Trust is paramount here, and you have to make sure your billing is transparent, easy to Click Here to Read More →

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