Measuring & Testing Retargeting

173 days ago No Comments

A Facebook Exchange Primer

It's been nearly six months since the launch of the Facebook Exchange, Facebook's own real-time bidding platform that has made retargeting possible on Facebook. After the initial beta over the summer, the Exchange took the display world by storm with stories of exceptional performance and unprecedented success. Here's a quick look at some of the success stories we've seen thus Click Here to Read More →

The 3 Keys to Crushing Your Retargeting CPAs

Business Development 22

377 days ago No Comments

The 3 Keys to Crushing Your Retargeting CPAs

As the saying goes, you’ve got to spend money to make money. That’s especially true when it comes to advertising. Good advertisers know how to set a reasonable campaign budget; while great advertisers know what a customer is truly worth to their company. The better a marketer understands the customer, the better he or she can write copy, craft Click Here to Read More →

SteelHouse and Coremetrics team up to offer enhanced behavioral-based retargeting

Digital Traffic 5

444 days ago 1 Comment

SteelHouse and Coremetrics team up to offer enhanced behavioral-based retargeting

The behavioral retargeter that boasts “zero reaction-time marketing,” has partnered with an IBM marketing management division. The pairing of a behavioral retargeting powerhouse and IBM’s big Internet data analysis arm will no doubt mean interesting news for the industry. Los Angeles-based SteelHouse provides retargeting/remarketing through its proprietary “Real Time Offers” function. Real Time Offers is the name of the Click Here to Read More →

Customized ads, mobile applications driving retargeting

Business Development 22

642 days ago No Comments

Customized ads, mobile applications driving retargeting

It’s been an exciting few months in retargeting news, and we have a lot to catch up on. I’d like to take some time today to talk about some of the ideas and innovations we’ve seen over the summer. According to research conducted earlier this year by the ad network Specific Media, survey respondents were shown to be warming up Click Here to Read More →

Five tips for driving revenue via retargeting

Business Development 22

771 days ago 1 Comment

Five tips for driving revenue via retargeting

The folks at the retargeting company Tellapart recently wrote a blog entitled "Five Tips for Driving Serious Revenue via Retargeting." They say they believe any retailer can use the ideas to align their retargeting metrics with actual bottom-line success. "Obviously we believe there are several best practices that performance marketers Click Here to Read More →

Magnetic and C3 Metrics target “full funnel” attribution

Business Development 22

771 days ago No Comments

Magnetic and C3 Metrics target “full funnel” attribution

New York-based C3 Metrics, a media analytics company, and New York-based Magnetic, the search retargeting company, last week announced a strategic alliance to track search impressions and better analyze the path consumers take through to conversion. The combined goal is to influence decisions before consumers choose a brand Click Here to Read More →

Measuring & Testing Retargeting

A Facebook Exchange Primer

The 3 Keys to Crushing Your Retargeting CPAs

SteelHouse and Coremetrics team up to offer enhanced behavioral-based retargeting

Customized ads, mobile applications driving retargeting

Five tips for driving revenue via retargeting

Magnetic and C3 Metrics target “full funnel” attribution

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