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What is Retargeting? The answer, in a nutshell.
Digital Traffic 5
366 days ago 1 Comment

What is Retargeting? The answer, in a nutshell.

We spend a lot of time here at RetargetingNews.com going over industry trends and company news. But it looks like a lot of folks are coming to us with questions about the basic concepts behind search retargeting. We've talked about the basics of retargeting in the online advertising world before, but let's take another look at it, for Click Here to Read More →
Be a merchant of Venice: Google changes make search local
Digital Traffic 5
392 days ago No Comments

Be a merchant of Venice: Google changes make search local

There has been a lot of discussion of Google’s recent algorithm updates, but one of them is proving to be a game-changer, and it's something a search marketer needs to be aware of. In Febrary, Google announced about 40 changes (You can see them all here), but today we're going to be looking at the launch codenamed "Venice." SEO Consultant Click Here to Read More →
New Research Shows Organic Search Works In Tandem With Paid Search Ads
Digital Traffic 5
404 days ago No Comments

New Research Shows Organic Search Works In Tandem With Paid Search Ads

Why pay for the cow when you can get the milk for free? Wait. This isn’t THAT discussion. Rather, this is a discussion about free, organic search results versus paid advertising, and why advertisers need to keep doing the latter even if the former is working for them. If you ditch your pay-per-click campaign, will a high search ranking make up for the Click Here to Read More →
SEO, SEM, Google and You
Business Development 22
404 days ago 1 Comment

SEO, SEM, Google and You

In an industry that is constantly changing, retargeters (and their clients) need to understand the difference between search engine optimization (SEO) and search engine marketing (SEM). Stathis Edel, the president of Austin, Texas-based FindMyCompany.com, addressed this issue with a presentation that you can watch here via the links below. Some of the main points are summarized here. Edel founded FindMyCompany.com in Click Here to Read More →
SteelHouse and Coremetrics team up to offer enhanced behavioral-based retargeting
Digital Traffic 5
416 days ago 1 Comment

SteelHouse and Coremetrics team up to offer enhanced behavioral-based retargeting

The behavioral retargeter that boasts “zero reaction-time marketing,” has partnered with an IBM marketing management division. The pairing of a behavioral retargeting powerhouse and IBM’s big Internet data analysis arm will no doubt mean interesting news for the industry. Los Angeles-based SteelHouse provides retargeting/remarketing through its proprietary “Real Time Offers” function. Real Time Offers is the name of the Click Here to Read More →
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