Business Development

SEO, SEM, Google and You

In an industry that is constantly changing, retargeters (and their clients) need to understand the difference between search engine optimization (SEO) and search engine marketing (SEM). Stathis Edel, the president of Austin, Texas-based FindMyCompany.com, addressed this issue with a presentation that you can watch here via the links below. Some of the main points are summarized here. Edel founded FindMyCompany.com in Click Here to Read More →

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On average 98% of the visitors who browse your site will leave without converting, according to the folks at Internet Marketing, Inc.

Also, by some estimates,  51-66 percent of all online customers begin a purchase but abandon the “shopping cart.”

Do you agree with these numbers? In your experience, do they sound like an accurate representation of the state Click Here to Read More →

Retargeting basics and inroads into social media

My dog needs a place to sleep, and the retargeters know it. As I browsed some of the marketing news websites the other day, I noticed a few ads on the side of the page. The ads showed some of the same dog crates I had been looking at online earlier in the week. I had seen them on a pet Click Here to Read More →

Customized ads, mobile applications driving retargeting

It’s been an exciting few months in retargeting news, and we have a lot to catch up on. I’d like to take some time today to talk about some of the ideas and innovations we’ve seen over the summer. According to research conducted earlier this year by the ad network Specific Media, survey respondents were shown to be warming up Click Here to Read More →

Five tips for driving revenue via retargeting

The folks at the retargeting company Tellapart recently wrote a blog entitled "Five Tips for Driving Serious Revenue via Retargeting." They say they believe any retailer can use the ideas to align their retargeting metrics with actual bottom-line success. "Obviously we believe there are several best practices that performance marketers Click Here to Read More →

ReTargeter aims to “fuse loop” between marketing and sales

San Francisco-based ReTargeter recently teamed up with LoopFuse, the Atlanta sales and marketing automation company. They will employ their "LoopFuse OneView" product for lead management automation. LoopFuse executives say they work with marketers to build higher-yielding pipelines, with the goal of more efficient marketing departments and more effective sales Click Here to Read More →
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