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Admazely: the easiest DIY platform yet
Business Development 22
85 days ago No Comments

Admazely: the easiest DIY platform yet

The DIY trend within retargeting is continuing to grow. While the incumbents within the industry such as Criteo and Adroll still rely on professional services, new vendors are placing a greater emphasis on the user’s ability to plan, launch and report on retargeting programs, without shelling out several thousand dollars in consulting fees. The most recent addition to the crop Click Here to Read More →
A Facebook Exchange Primer
Business Development 22
148 days ago No Comments

A Facebook Exchange Primer

It's been nearly six months since the launch of the Facebook Exchange, Facebook's own real-time bidding platform that has made retargeting possible on Facebook. After the initial beta over the summer, the Exchange took the display world by storm with stories of exceptional performance and unprecedented success. Here's a quick look at some of the success stories we've seen thus Click Here to Read More →
AdRoll chief shares ‘incremental lift’ retargeting strategies
Business Development 22
347 days ago 1 Comment

AdRoll chief shares ‘incremental lift’ retargeting strategies

Retargeting continues to gain more and more attention due to its high click-through rates and its ever-increasing conversion rates. It is already a top contender compared to any other form of online advertising. Adam Berke, president at AdRoll, wrote a column this week that reminds us what makes good behavioral retargeting so effective. Berke calls himself "an industry evangelist for Click Here to Read More →
The 3 Keys to Crushing Your Retargeting CPAs
Business Development 22
352 days ago No Comments

The 3 Keys to Crushing Your Retargeting CPAs

As the saying goes, you’ve got to spend money to make money. That’s especially true when it comes to advertising. Good advertisers know how to set a reasonable campaign budget; while great advertisers know what a customer is truly worth to their company. The better a marketer understands the customer, the better he or she can write copy, craft Click Here to Read More →
What is Dynamic Advertising and Why Use It?
Business Development 22
353 days ago No Comments

What is Dynamic Advertising and Why Use It?

Let’s be honest, “dynamic” is one of the most overused buzzwords in the history of advertising. All advertising should be dynamic at some level, shouldn’t it? If not, you need to find a new agency. In this post, however, we’re only interested in “dynamic advertising” as it applies to retargeting (shocking, I know). If you’re thinking, “Hold on a minute, I Click Here to Read More →
Retargeting services and billing: Keep the client with trust
Business Development 22
376 days ago No Comments

Retargeting services and billing: Keep the client with trust

How are you billing your clients? You can send them  CPA (cost per analysis) reports out the wazoo, but you have to show them an increase in overall Web site conversions or they just aren't going to be convinced they're getting their money's worth.

Trust is paramount here, and you have to make sure your billing is transparent, easy to Click Here to Read More →

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