Author Archives | Retargeting News

80 days ago No Comments

Admazely: the easiest DIY platform yet

The DIY trend within retargeting is continuing to grow. While the incumbents within the industry such as Criteo and Adroll still rely on professional services, new vendors are placing a greater emphasis on the user’s ability to plan, launch and report on retargeting programs, without shelling out several thousand dollars in consulting fees. The most recent addition to the crop Click Here to Read More →

Game-changer: What will Criteo’s $39 million cash influx mean for the future of the industry?

Online Marketing 30

228 days ago No Comments

Game-changer: What will Criteo’s $39 million cash influx mean for the future of the industry?

Display advertising firm Criteo announced last week that it raked in 30 million euros ($38.9 million) in series D (fourth-round) funding, putting it in a position to challenge Adroll as the world's largest retargeting company. The funding was led by SoftBank Capital (whose portfolio includes Yahoo Japan and E*TRADE) to support building out its platform and international expansion. SAP Ventures Click Here to Read More →

Win back shopping cart abandoners (and build repeat business)

eCommerce 3

296 days ago No Comments

Win back shopping cart abandoners (and build repeat business)

There are two customer targets that all too often don't get the attention they deserve. One is the customer you almost had; the other is the customer you already had. Today I want to talk about strategies to bring shopping cart abandoners back for a sale. I also want to discuss ways to bring existing customers back for repeat business. Andrew Click Here to Read More →

What to consider when searching for a retargeting vendor

Online Marketing 30

322 days ago No Comments

What to consider when searching for a retargeting vendor

What can retargeting do for you? I usually talk about the vendors who offer site retargeting, search retargeting or both. Today I'm going to talk to the people who hire them. It's important to remember they're the ones we do this for. If you're trying to find the right retargeting company, you need to know what your goals areand what kind of Click Here to Read More →

Mobile marketers race to offer true smartphone retargeting

Retargeting Research & Trends 31

328 days ago No Comments

Mobile marketers race to offer true smartphone retargeting

Mobile retargeting is an segment of the online advertising industry that is still in its infancy. And a lot of people seem to disagree about how it's going to work (and when and how well it's going to work). But everybody who is in the game seems to agree on one thing: Mobile is an advertising goldmine waiting to be exploited. Of Click Here to Read More →

Real-time bidding exchanges and the rise of the DSPs

Online Marketing 30

332 days ago No Comments

Real-time bidding exchanges and the rise of the DSPs

With Facebook Exchange in the headlines during the last couple of weeks, allowing Facebook to target users based not only on their social metrics as well as their browsing history, the demand-side platforms (DSPs) that will serve up those ads are getting a lot of attention. DSPs are delivering what standard CPM-based display units could never do: They're targeting the Click Here to Read More →

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Marshall Jones

Admazely: the easiest DIY platform yet

Game-changer: What will Criteo’s $39 million cash influx mean for the future of the industry?

Win back shopping cart abandoners (and build repeat business)

What to consider when searching for a retargeting vendor

Mobile marketers race to offer true smartphone retargeting

Real-time bidding exchanges and the rise of the DSPs

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