On average 98% of the visitors who browse your site will leave without converting, according to the folks at Internet Marketing, Inc.
Also, by some estimates, 51-66 percent of all online customers begin a purchase but abandon the “shopping cart.”
Do you agree with these numbers? In your experience, do they sound like an accurate representation of the state of online sales?
What effect has behavioral retargeting, or remarketing, had on these numbers for you? A lot of retargeters brag about how their methods are improving the numbers. But what’s going on behind the scenes?
Contact me, Marshall, at AustinEditor (at) Gmail (dot) com if you have a story you’d like to share—good or bad—about online/email marketing and advertising in general and about retargeting, specifically.
We’d love to hear your advice, your trade secrets, and your horror stories.