San Francisco-based ReTargeter recently teamed up with LoopFuse, the Atlanta sales and marketing automation company. They will employ their “LoopFuse OneView” product for lead management automation.
LoopFuse executives say they work with marketers to build higher-yielding pipelines, with the goal of more efficient marketing departments and more effective sales teams. Most of these marketers are small-to- medium-sized businesses, including ReTargeter.
According to the LoopFuse website, LoopFuse OneView provides web analytics, lead capture, lead management, lead nurturing, customer relationship management (CRM) integration, and advanced reporting capabilities designed to remove costs and inefficiencies inherent in using disparate marketing systems.
A high-growth startup with limited time, budget, and resources, ReTargeter executives say LoopFuse is improving the effectiveness of the entire lead management process.
“LoopFuse has been instrumental to our company’s growth,” said Samir Soriano, director of marketing at ReTargeter. “Within the first month, we not only doubled our qualified leads, but also doubled the number of new clients.”
“Before I was apprehensive about driving traffic to the site because of the amount of time wasted on manually vetting each and every lead,” Soriano added. Prior to LoopFuse, ReTargeter manually processed leads, an approach the company calls “a waste of time and money.”
In addition, ReTargeter hopes to better interact with website visitors; something that was a problem in the past because the marketing team could not track, monitor and record lead activity on the website.
“Most B2B high-tech startups have limited marketing resources, staff and budget, but they still have significant pressure to build the customer base,” said Sean Dwyer, president and CEO, LoopFuse. “LoopFuse helps relieve this pressure by automating the lead management process with OneView.”
“Loopfuse has really helped us figure out our marketing attributions,” added Soriano.
ReTargeter joins over 800 companies worldwide that count themselves among LoopFuse customers.
